A NEW PARADIGM OF EXISTENCE

More than ever, we are willing to play a role in building a better and more compassionate world, which respects and integrates with the mechanisms of life and the diversity of culture.

But that is not all. Nothing has had more impact on the way we work than the emergence of the “do anything from anywhere” culture. Thanks to the digital revolution, business tools once restricted to large companies are now accessible to anyone who wants to launch and develop a business they love. The 9-5 is ending not only because machines will take over jobs, but because we, humans, are awakening to a way of living beyond profit. We are thirsty for purpose and determined to make a difference in the world.

OLD

Fear
Separation
Scarcity
Competition
Fast consumer goods
Decay
Waste
War
Control
Retention

A PARADIGM SHIFT FOR BUSINESSES

NEW

Love
Connection
Abundance
Collaboration
Slow consumption
Reliability
Recycle
Peace
Empowerment
Circularity

A NEW PARADIGM OF EXISTENCE

More than ever, we are willing to play a role in building a better and more compassionate world, which respects and integrates with the mechanisms of life and the diversity of culture.

But that is not all. Nothing has had more impact on the way we work than the emergence of the “do anything from anywhere” culture. Thanks to the digital revolution, business tools once restricted to large companies are now accessible to anyone who wants to launch and develop a business they love. The 9-5 is ending not only because machines will take over jobs, but because we, humans, are awakening to a way of living beyond profit. We are thirsty for purpose and determined to make a difference in the world.

A PARADIGM SHIFT FOR BUSINESSES

OLD

Fear
Separation
Scarcity
Competition
Fast consumer goods
Decay
Waste
War
Control
Retention

NEW

Love
Connection
Abundance
Collaboration
Slow consumption
Reliability
Recycle
Peace
Empowerment
Circularity

Data shows that the majority of people are willing to play a role in building a better and more compassionate world through the way they consume.

In 2015, Nielsen published its annual Global Corporate Sustainability Report. It indicated that, globally, 66% of people are willing to spend more on a product if it comes from a sustainable brand. Millennials gave an even more impressive showing, with 73% of surveyed millennials indicating a similar preference.

Simply put, people don’t want to buy ‘things’ anymore. People want to support brands that care about their impact on the planet.

With world governments underperforming in many urgent social matters, brands have a vast potential to become an essential tool, towards building a better world.

Data shows that the majority of people are willing to play a role in building a better and more compassionate world through the way they consume.

In 2015, Nielsen published its annual Global Corporate Sustainability Report. It indicated that, globally, 66% of people are willing to spend more on a product if it comes from a sustainable brand. Millennials gave an even more impressive showing, with 73% of surveyed millennials indicating a similar preference.

Simply put, brands will have to speak the human language of the heart and connect with people in a more meaningful way by backing causes they care about.

With world governments underperforming in many urgent social matters, brands have a vast potential to become an essential tool, towards building a better world.

As we shift towards slow-consumption and work flexibility, a new breed of brands with a well-defined purpose, striving to maintain healthy connections with people and the planet, is on the rise.

These brands know where they stand and the legacy they want to build. They are not driven solely by numbers. They care about how people feel. They support life and operate from a mindset of collaboration.

They do don’t do business out of fear and scarcity.

They do business from a place of peace, abundance and love.

They don’t have the urge to accumulate, but a genuine desire to serve and share.

They invest and deliver value to the world while being adequately rewarded for it. These brands are the most relevant and authentic expressions of businesses-for-good of our time because they are the tellers of a new story for the new humanity.

The days of brands trading for the sole good of their shareholders are ending.

Welcome to the new era of impactful brands! Brands that will do you proud of being part of their story.

Thanks for reading,

Giselle Barboza  | Founder

As we shift towards slow-consumption and work flexibility, a new breed of brands with a well-defined purpose, striving to maintain healthy connections with people and the planet, is on the rise.

These brands know where they stand and the legacy they want to build. They are not driven solely by numbers. They care about how people feel and how they relate to the planet. They support life and operate from a place of collaboration instead of competition.

These brands do not create from a place of fear, scarcity and competition, but from a place of peace, abundance and love. They don’t have competitors to defeat, but people they want to relate to, serve and learn from. They don’t have the urge to accumulate, but a genuine desire to share. They invest and deliver value to the world while being adequately rewarded for it. These brands are the most relevant and authentic expressions of businesses-for-good of our time because they have a new story to tell for a new humanity.

The days of brands trading for the sole good of their shareholders are ending.

Welcome to the new era of impactful brands! Brands that will do you proud of being part of their story.

Thanks for reading,

Giselle Barboza  | Founder