More than ever, we are willing to play a role in building a better and more compassionate world, which respects and integrates with the mechanisms of life and the diversity of culture. As our mother Earth is nearly reaching a tipping point of no return, we need to change the way we interact with our planet. We cannot go on behaving as though we are separate from nature. To start this paradigm shift, we need to recognise that the way we relate to our planet is currently against Earth’s capacity for biological regeneration. We can no longer sustain the resource demand of our consumerist culture. This year 2022, the consumption of natural resources that exceeds the levels of regeneration of planet Earth was July 28. Each year, the date of the day in which sustainable exploitation exceeds is brought forward, warns the Global Footprint Network.

We know the challenge is complex, but as everything in Nature starts with a tiny particle, we believe that reconnecting with our living planet, our communities, and impactful causes are a great way to create change. 

Data shows that the majority of people are willing to play a role in building a better and more compassionate world through the way they consume.

In 2015, Nielsen published its annual Global Corporate Sustainability Report. It indicated that, globally, 66% of people are willing to spend more on a product if it comes from a sustainable brand. Millennials gave an even more impressive showing, with 73% of surveyed millennials indicating a similar preference.

Simply put, people don’t want to buy ‘things’ anymore. People want to support brands that care about their impact on the planet.

With world governments underperforming in many urgent social matters, brands have a vast potential to become an essential tool, towards building a better world.