Project Description
Knowthesignsnow.org is a global campaign to raise awareness about Human Trafficking, featuring oscar-nominated actor Liam Neeson.
Knowthesignsnow is run by It’s a Penalty Campaign, in partnership with thirteen global NGOs across the globe.
Watch the video below:
The campaign video is being shown by:
Airlines: American Airlines, Cathay Pacific, Japan Airlines, Emirates.
Airports: Miami Airport
Cinemas: Village Road Show cinemas in Australia
Hotels: Hilton Hotel
So far, this campaign has reached over 2 million people since it’s launch on July 29, 2020.
Web development
Web development
We designed a bespoke website to communicate the importance of this initiative, engage with potential supporters, and to gather vital data for the client.
Launch Strategy
Launch Strategy
We created an-almost organic launch strategy to deliver results base don the client’s ads budget, which was near to nothing.
Partner Engagement
Partner Engagement
We focused on engaging all thirteen NGO partners, so they felt it was theirs. The strategy got the launch live panel over 154 thousand views to date and counting.
Social Media
Social Media
We created a Social Media strategy with the client’s team. The partner’s Instagram account grew 500% and counting.
The campaign in the media:
Link
