is an on going global campaign to raise awareness and educate a global audience about Human Trafficking, featuring oscar-nominated actor Liam Neeson. The campaign is run by UK-based, Global NGO, It’s a Penalty Campaign, in partnership with thirteen global NGOs across the globe.
Challenge & Solution
"What is Human Trafficking" is an ongoing global campaign aimed at raising awareness and educating audiences worldwide about the critical issue of human trafficking. This impactful campaign, featuring Oscar-nominated actor Liam Neeson, is led by the UK-based NGO It’s a Penalty Campaign in partnership with thirteen global NGOs.
The client entrusted us with multiple facets of this high-profile project. Our team took charge of producing the campaign video with Liam Neeson, ensuring the message was powerful and resonant. We also designed a compelling landing page to serve as the campaign's digital hub, created the social media narrative and graphics, and developed a comprehensive distribution strategy to maximize the video’s reach.
In addition to production and design, we assisted with scriptwriting, meticulously mapping out target audiences, and leveraging the influence of all partnering NGOs. By coordinating these efforts, we ensured the campaign’s message had a global impact, with reach as the number one KPI.
Final Result
The result was a cohesive, multi-channel campaign that not only raised awareness but also connected with audiences worldwide on a deep level.
VIDEO
The campaign video was shown by inflight by American Airlines, Cathay Pacific, Japan Airlines, Emirates. Also shown at Miami Airport, Village Road Show cinemas in Australia and Hilton Hotels across the globe reaching
Total: 32.7 Million passengers globally
SOCIAL MEDIA
712.4K people reached across platforms
PR
The Campaign was picked up by 131 news outlets including AP News, FOX, NBC, and Telemundo. It also aired on the CNN Network and Miami International Airport.
135 Million potential Viewers
CAMPAIGN LAUNCH
The Campaign was launched with a Live Panel of experts on human trafficking and exploitation, including two survivors of human trafficking who shared their powerful stories.
159,000 viewers
Services:
WEB DEVELOPMENT
MARKETING
CAMPAIGN
Softwares:
WORDPRESS
ADOBE PSD & AI
Client:
IT'S A PENALTY
Date: